Natalie’s expertise is in IP specialising in Australian and international brand protection and trade mark law. She has worked for clients operating across a range of industries, working with some of Australia’s most well-known companies.

Natalie has over 20 years’ experience practising IP law and founded brandU Legal and The TradeMark Factory after more than 15 years managing trade marks in top tier Australian firms.

Natalie is known for her succinct, commercially focused advice on all aspects of branding and trade marks, including the protection and management of extensive Australian and international trade mark portfolios, contentious disputes such as trade mark oppositions, non-use matters and infringement actions as well as non-contentious contractual and licensing matters.

Natalie also assists clients to create and execute competitive trade mark strategies in Australia and around the globe by leveraging her extensive network of international associate lawyers.

Kerrie is our office manager, trade mark administrator and quite frankly, the back-bone to our practice.

Kerrie provides trade mark administration support, compliance and administrative assistance to the team. She has worked in senior administrative roles and as an adept user across a diverse range of IP and legal software. She works closely with the team on the management of trade mark portfolios and assist in the filing, prosecution, registration and maintenance of trade marks in Australia and overseas.

Hayden provides a broad range of commercial nous to our practice. As a partner of our sister business, The StartUp Factory, Hayden knows all things “practical” when it comes to business and setting up a business.