So, you have come up with a great new brand name or logo. It is unique and no one else has it. Well done!
The next step (and one which is often forgotten) is to apply for your trade mark as soon as possible. This will ensure that your new brand or logo is properly protected and most importantly, you own it.
As soon as you file your application you get protection from the date of filing. So, although it may take no less than 7 months for your mark to get registered it is backdated to the date of lodgment.
Take away Message
To avoid the risk of a competitor using or applying for your mark by filing before you, file your trade mark ASAP.
If you would like help registering your trade mark contact us.