Image

Do you own your Business Name? Trademarks: What you need to know

by N Murray-Jones • May 1, 2020

A distinctive trademark is the footing for a stellar reputation and the foundation of every successful business. But what exactly is a trademark? What is the relationship between trademarks, company names, business names and domain names?  And why should you register your mark, even if you have been using it for decades? With online activity […]


Starting a business? The importance of establishing a strong and viable brand identity

by N Murray-Jones • May 1, 2020

With the number of startups increasing each year, many new business owners are wondering how they can make their product or service stand out in a growing sea of competition. How do successful businesses get their products into the hands of consumers year in year out? And what are they doing with their branding that […]


What is a Notary Public and when would I need one?

by N Murray-Jones • May 1, 2020

What is a notary public? A notary public is a solicitor of at least 5 years standing who has been admitted by the Supreme Court as a Public Notary. Unlike Justices of the Peace (a JP), a notary public’s signature and official seal is recognised not only in Australia but also internationally. A notary public […]


I have a Business Name so why do I need a Trade Mark?

by N Murray-Jones • April 29, 2020

If I had a dollar for every time I have heard “but I registered the business name without a problem, why can’t I have the trade mark?” I would be very well-off indeed! This is a common misconception and is the source of much confusion with businesses. Businesses looking to use a brand as their […]


Trade mark Tip 1 – Register your Trademark ASAP

by N Murray-Jones • April 29, 2020

So, you have come up with a great new brand name or logo. It is unique and no one else has it. Well done! What next? The next step (and one which is often forgotten) is to apply for your trade mark as soon as possible. This will ensure that your new brand or logo […]


International Trade Mark Protection. What you need to know.

by N Murray-Jones • April 12, 2020

How can local brand owners register trade marks internationally? First and foremost, trademark rights are territorial. So, trade marks should be registered in all territories where the mark is or will be used. Trade marks can be protected overseas in 2 ways: as an international application via the Madrid Protocol designating at least one country; […]