When you’ve poured your heart and soul into building your brand, the last thing you want is for someone else to profit from it or worse, take it away from you. That’s where trade mark registration comes in.
In Australia, registering a trade mark is one of the most powerful ways to protect your business name, logo, slogan, or brand identity. And while the process can seem technical or overwhelming, it doesn’t have to be; not when you have the right team handling everything for you.
At The TradeMark Factory®, we make it simple. Our end-to-end service is designed specifically for business owners like you. With a 99.3% success rate and thousands of trade marks registered worldwide, you can count on us to get the job done from start to finish.
Here’s a complete guide to how trade mark registration works in Australia and how we take care of the entire process for you.
A trade mark is anything that distinguishes your business from others. In Australia, this could include:
Once registered, a trade mark gives you exclusive legal rights to use that mark and the power to stop others from using it without permission.
If you’re doing business in Australia, registering a trade mark means:
Without registration, you could spend years building a brand—only to be forced to change it or defend it at your own expense.
At The TradeMark Factory®, we handle the entire process for you. Here’s what that looks like:
We start by understanding your business and brand. We’ll help you determine what can and should be trade marked and whether you need protection just in Australia or internationally.
Our team can conduct a full trade mark search if needed to make sure your chosen name, logo, or slogan is available and legally safe to use. We identify any potential conflicts early so you can move forward with confidence.
We handle all the paperwork. That includes:
You won’t have to lift a finger. We take care of it all—accurately, efficiently, and with no legal jargon.
If IP Australia has questions or objections (called an “adverse report”), we manage the entire response process. Our legal team knows exactly how to navigate this step one of the key reasons behind our 99.3% approval rate.
Once accepted, your trade mark enters a two-month opposition period where others can challenge it. If no opposition is filed or if it's successfully defended your trade mark is officially registered and protected for 10 years.
We monitor every step so there are no surprises.
Our process is simple, transparent, and done-for-you:
We exist to make trade marking easy, because you’ve got a business to run—and you deserve peace of mind knowing your brand is secure.
Registering a trade mark in Australia isn’t just a legal step it’s a smart business move. It gives you ownership, credibility, and the power to protect what you’ve built.
At The TradeMark Factory®, we don’t just help you register a trade mark, we help you protect your brand for the long haul.
So if you’re wondering how to register a trade mark in Australia, the real question is:
Why do it alone, when we can handle it all for you?